Turn website enquiries into booked work
Verge CRM gives small businesses one tidy place to catch every enquiry, move it through a clear pipeline, and send quotes you can actually track. Start with the free core, then we tailor it to the way your team works.
Everything you need, nothing you don't
Lead capture for any website
Add a tidy enquiry form to your site in minutes. Every lead lands straight in your inbox, tagged with where it came from.
A pipeline you'll actually use
Drag enquiries from new, to quoted, to won. See exactly where every job stands at a glance.
Quotes you can track
Build a quote, send it, and know the moment a customer opens or accepts it. No more wondering.
A dashboard that makes sense
See how many leads you're getting, where they come from and how many turn into work, without a spreadsheet in sight.
Know what's working
Track which pages, ads and channels bring your best enquiries, so you can spend your time and money where it counts.
Bespoke modules
Need something specific? We build custom features on top that fit your business, not a generic template.
Your business has quirks. Your CRM should too.
The free core handles the basics brilliantly. When you need something specific, we build it: custom fields, workflows, calculations, or a whole module just for you. We've already built bespoke setups for a mortgage firm's commission process and a property company's client onboarding.
- Custom fields and pipeline stages that match your process
- Quote templates set up for the services you sell
- Bespoke modules for anything unique to your business
- Connections to the tools you already use
Made for busy UK businesses
If you're a trade, a service business, a consultant or a small professional firm running leads through WhatsApp, email and sticky notes, Verge CRM gives you one calm place for all of it, without the bloat of enterprise software.
Things people ask
Is Verge CRM really free?
Yes. The core CRM is free to use, with no trial countdown. You only pay if you want a tailored setup, bespoke modules, or the other Verge products.
Can I add the lead form to my existing website?
Yes. The lead capture form drops onto any website, whether you're on WordPress, Wix, Squarespace or something custom. There's no plugin lock-in.
Can you customise it for how we work?
That's the whole idea. After a quick chat about your process, we set up your pipeline, quote templates and fields to match, and build anything bespoke you need on top.
Do my customers need an account?
No. Customers receive and accept quotes by email or a simple link. The login is just for your team.
See Verge CRM set up for your business
Book a quick demo and we'll show you the CRM running with your pipeline and your quotes. Or start free and explore it yourself.